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Large Brands Invested More in Display Advertising in 2011 »

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Industries With the Worst Customer Service, According to US Adults

Source: Ipsos Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are […]

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Inc. 500 Execs See Value in Online Advertising

Source: Center for Marketing Research at the University of Massachusetts Dartmouth Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing business directory listings (17%), traditional print/broadcast media (13%) and social media platforms (13%). […]

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The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

Source: Econsultancy / Sitecore [download page] Notes: Ease of usage (“easy to find what you’re looking for”) counts as the most important aspect of a digital experience for both UK consumers and marketers, according to a recent study from Econsultancy in association with Sitecore. The study identified 17 aspects of the digital experience and used […]

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Customers Prioritize Service Over Price and Brand, CMOs Say

Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business. Over […]

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Luxury. Which Brands Spring to Mind?

Higher-income adults (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Shullman Research Center set for release on Monday. However, not all generations hold the same ideas of luxury – and differences […]

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