Most Internal Anchor Text 1-3 Words
The study also looked at how websites implement anchor text, comparing the distribution by number of words for internal and external links. 77% of internal links were 1-3 words in length, with a plurality being 2 words (32%). This compares to 53% of external links between 1 to 3 words in length, with a plurality being 1 word (19%). On the other end of the spectrum, just 16% of internal links were 5 or more words, compared to 35% of external links.
Privacy Terms Most Common
About the Data: The domains were analyzed in Searchlight, Conductor’s enterprise SEO platform.