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Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

Source: Donald W. Reynolds Journalism Institute Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to […]

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Programmatic Approaches to Audience Engagement Seen Globalizing

Source: IAB/Winterberry Group Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, […]

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What Are Youths’ Biggest Clothing Style and Brand Decision Influencers?

Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults […]

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How Millionaire Investors Are Using Social Media

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used, according to [download page] a Spectrem Group study. LinkedIn is the next-most popular (41%), with YouTube (26%) also used by a significant proportion, while Twitter (10%) and Google+ (8%) […]

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Revised Global Ad Spend Growth Forecast for 2014, by Medium

Source: Warc Notes: Global ad spending (estimated based on 13 markets) is expected grow by 5.8% this year, represented an upward revision of 0.6% points from Warc’s January forecast, with the US hewing close to the average with 5.5% growth. Warc predicts that online ad spending will grow by 16.4%, a 2.3% upward revision from […]

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