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What Causes Consumers to Lose Trust in Digital Brands?

A majority of consumers don’t trust websites that suffer from security and usability issues, says Neustar in recently-released research [pdf], although inaccurate content is the most common complaint of those identified. Indeed, 91% of the more than 750 adults surveyed for the report said that they don’t trust websites that contain errors or mistakes.

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Enterprise CMOs Say They Spread Their Budgets Evenly Across the Customer Journey

CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey, says The CMO Club in a recent study [pdf] conducted in collaboration with IBM. The survey of 100 CMOs with annual marketing budgets of at least $1 million found 57% predicting an […]

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Mobile Now Forecast to Capture the Majority of US Digital Ad Spending This Year

Source: eMarketer Notes: Mobile ad spending is growing at such a rapid clip that eMarketer now predicts that it will capture a majority 52% share of digital ad spending this year, up from its earlier forecast of 49% share. The new forecast translates to mobile capturing about 1 in every $6 spent on media advertising […]

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Trusting Relationships A Bigger Priority For Customers Than Brand Names, CMOs Say

Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: CMOs tend to believe their customers’ top priority over the next 12 months will be superior product quality (26%) or excellent service (24%), according to The CMO Survey. Also interesting is that CMOs are slightly more likely to believe that a trusting relationship […]

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CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance

CMOs are ready to boost their mobile marketing budgets, and there are signs they have¬†already been¬†doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. CMOs responding to the study predicted that mobile would occupy 15.6% share of their marketing budgets in 3 […]

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