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What Users Value in the Website Experience (Hint: Performance)

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content, finds Limelight Networks in a study entitled “The State of the User Experience” [pdf]. Delving further into attitudes regarding website performance, the study unearths some intriguing attitudes: for example, […]

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“Upscale” Gen Xers and Baby Boomers Compared

The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this┬ámonth, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers […]

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Which Brands Have the Best Buzz Among Millennials?

Source: YouGov Notes: Google tops the buzz rankings for the first half of this year among US Millennials; research released late last year also found Google to be Millennials’ “most-loved” brand. Nike, Amazon.com, YouTube and Apple round out the top 5 Buzz Rankings among US Millennials. Meanwhile, Nike and Samsung hold the top 2 positions […]

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US Android Smartphone Users’ App Activity, by Time of Day

Source: Strategy Analytics Notes: Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight, per data from Strategy Analytics’ AppOptix platform. The analysis suggests that app engagement tends to pick up in the afternoon and evening hours, as 26% share of app activity occurs during the afternoon […]

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Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable

Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases. The MarketLive study indicates that smartphones alone accounted for almost 1 in 4 visits to the tracked merchants […]

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