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Traditional Media No Longer Most Trusted For News and Information

Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over […]

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Top Retailers’ Shopping Cart Recovery Email Cadence

Source: Listrak [download page] Notes: Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak’s latest study of the top 1000 retailers’ email tactics. Among these top 500, a plurality 47% sent only a single message, while more than […]

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B2B Marketers’ Budget Allocations in 2015

Source: Forrester Research, Inc. 2015 [download page] Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events […]

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Most Strategically Important Technologies, According to CEOs

Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization, according to a recently-released survey from PwC. Data mining and analysis (80%) and cyber security (78%) follow closely in consideration, with the Internet of Things (IoT; 65%), socially enabled […]

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Social Sharing Trends in 2014

Facebook continues to be the dominant social platform for content sharing, per the latest quarterly report from ShareThis, an unsurprising result given its popularity among American adults. Interestingly, the report finds that of the most prominent social sharing platforms, Facebook’s stature rose the most¬†during 2014, while Twitter experienced a¬†decline. And as the report notes, while […]

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