US Online Ad Revenues Continue Growth, Set Q1 Peak
by MarketingCharts staff
Online advertising revenues continue to climb upwards, according to June 2012 figures from the IAB and PricewaterhouseCoopers (PwC). Revenues in Q1 set a new peak of $8.4 billion, representing a 15% increase from Q1 2011′s $7.3 billion. Despite this solid growth rate, it actually represents a slowdown from Q4, which grew at a more rapid 20.4% year-over-year, to $8.94 billion.
The Q1 growth rate of 15% compares with 17.47% projected growth this year in US wired and mobile internet advertising spending, per a separate report released in June by PwC.
Q1′s Peak Follows New Highs Reached in 2011
The Q1 growth comes after April 2012 figures, also from the IAB and PwC, showing that internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010. This was the most rapid year-over-year growth since 2007 (26%), and drove online ad revenues past cable TV ad revenues (including national networks and local cable TV), which were $30 billion. Looking back over the past 10 years, the April report notes that online ad revenues have a compound annual growth rate of 20.3%, with 29 of 36 quarters since 2003 seeing positive growth.