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Latest MarketingCharts stories

Weekend Reading, 10/24/14

Halloween spending is expected to rebound from a drop last year and total $7.4 billion, according to the NRF, which finds that the average person will spend $77.52 this Halloween. Roughly two-thirds of as two-thirds of adults will celebrate, and two-thirds of those celebrants say they’ll buy Halloween costumes. AdGooroo breaks down the list of […]

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Mobile Payments Said to Near 1 in 4 Online Payment Transactions

Source: Adyen Notes: Globally, payments over mobile devices represented 23.3% of total online payments during Q3, according to Adyen’s latest quarterly report. (Expect that figure to rise sharply with the launch of Apple Pay.) Smartphones accounted for 57% of mobile payments, and the preference for smartphones rather than tablets widened from Q2. Although iOS continues […]

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TV Multitasking Continues to Grow

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with […]

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What Are Large Advertisers Looking to Get Out of Mobile?

Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz isn’t likely to end anytime soon. So what goals underpin this trend? A new study from Advertiser Perceptions offers some insights. Customer engagement is […]

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Paid Search Trends in Q3

Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher […]

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