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Latest MarketingCharts stories

The Most – and Least – Trusted Companies in America

Source: Temkin Group Notes: Of 293 organizations measured across 20 industries, just 6% earned “excellent” (above 70%) trust ratings, according to the latest annual Temkin Trust Ratings, although another 28% earned “good” (60-70%) ratings. H-E-B and credit unions led the pack, with USAA capturing 3 of the next top 4 positions for its bankings, insurance […]

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National Mover Rate Remains Steady; Still Highest Among Youth

Source: US Census Bureau Notes: The national mover rate between 2013 and 2014 was 11.5%, or 37 million people aged 1 and older, according to the latest data from the US Census Bureau. That figure is in line with recent years, hovering between 11.5 and 12.5% since 2008, and is down from about 1 in […]

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Mobile In-App Ads Expected to Top Desktop Ads in Spend Next Year

Mobile ad spending in the US will grow by 50% this year to exceed $28.7 billion, representing 49% share of digital ad spending, details eMarketer in a new forecast. With strong spending growth predicted again next year – of 41% – mobile will overtake desktops and average 60.4% of digital ad spending and more than […]

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State of B2B Marketing Data Deemed “Questionable”

Most B2B records are missing key data such as industry information (72% missing) and phone numbers (54% missing), according to an analysis of more than 223 million records by Dun & Bradstreet NetProspex. The study evaluated database health across 4 best practice areas – record duplication, record completeness, email deliverability, and phone connectability – determining […]

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Music Streaming Revenues Up 29% in 2014, Surpass CD Sales

Source: Recording Industry Association of America (RIAA) [pdf] Notes: Digital subscription and streaming revenues grew by almost 29% last year to reach roughly $1.87 billion, surpassing sales of CDs ($1.85 billion) in the process, according to a report from the RIAA. Streaming revenues comprised 27% of all industry revenues, up from 21% a year earlier. […]

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