Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said [...]

Consumers like rebates and are willing to go out of their way to get them, finds parago in its 3rd annual Shopper Behavior Study. 83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online. 73% also believe that [...]

Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over showrooming may be unnecessary. According to new data released from the “Mobile Path to Purchase” study specific to the retail sector, just 6% of smartphone users conducted [...]

Marketing budget conditions have improved for the 5th consecutive month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 54.3 this month from 52.9 in April. Rather than following last year’s pattern of diminished enthusiasm between April and May, this month’s index rose to [...]

Some consumers are noticing brands’ attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others, according to [pdf] results from a Burst Media survey of more than 2,500 US online adults. Respondents reported being most likely to notice brand-related social accounts in online banner ads [...]