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Few Investors Seek Financial Advice Online

Source: Wells Fargo / Gallup Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor (44%) or advisory firm (35%) than from an online financial planning […]

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US Ad Spending Forecast to Reach New Peak Next Year

Source: MAGNA GLOBAL Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales […]

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North American Digital Marketers Rank Key Goals and Challenges

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones, according to [download page] a study conducted by Forrester Consulting on behalf of Salesforce ExactTarget Marketing Cloud. Interestingly, few identified the orchestration of personalized customer experiences across multiple digital touch points to be a top-3 goal. […]

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Top Mobile Apps by Share of Time Spent

Source: comScore [download page] Notes: Facebook is the top mobile application for each age group, ranging from a low of 14.8% of time spent with mobile apps among 18-24-year-olds to a high of 18.5% share among 25-34-year-olds. The analysis of mobile app consumption in June also finds that Pandora Radio is a top-3 app among […]

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B2B Marketers Weigh In On Their Data-Driven Performance

Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they’re on the path. […]

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