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How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast in a new study conducted by Forrester Consulting. With roughly two-thirds of respondents indicating that […]

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Brands Report Adoption of Data-Driven TV Ad Campaigns

Source: [download page] Notes: Brands surveyed for the report (limited to video ad buyers) estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales. And it appears that they’re extending their use of data-driven practices to linear TV, too, as 43% say they currently use some form […]

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Millennials Mostly Talk About Brands Offline. Which Media Drive Their W-O-M Impressions?

Online recommendations might be as influential as in-person ones, but the vast majority of word-of-mouth (W-O-M) impressions about brands occur offline, at least among Millennials (18-34). That’s according to new figures released by the Keller Fay Group, which show that some 84% of Millennials’¬†word-of-mouth impressions about brands take place¬†offline – with 71% the result of […]

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Only 53% of Inbound Marketers Measure ROI

Only a bare majority of inbound marketers are measuring ROI, according to HubSpot’s latest annual “State of Inbound” report, with that result continuing a theme from past studies. But that doesn’t appear to be stunting their confidence: a significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success […]

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Nielsen’s Top 10 DMAs, 2014-2015

Source: Nielsen [pdf] Notes: The number of TV homes overall decreased by 1.7% year-over-year to roughly 113.8 million, per Nielsen’s estimate. While there was no change in the rankings of the top 10 markets, led by New York (7.4 million), Los Angeles (5.5 million) and Chicago (3.5 million), nine saw a decrease in TV homes […]

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