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Latest MarketingCharts stories

Radio Revenues Dip in Q3 Despite Strong Gains in Digital

Source: Radio Advertising Bureau (RAB) [pdf] Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn’t quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) […]

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Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of […]

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7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey – conducted among 296 global senior executives, 80% of whom hail from companies with more […]

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US Millennials’ Interest in Mobile Healthcare Services

Source: Harris Interactive Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and […]

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Finance Advertisers’ Mobile Campaign Goals

Source: Millennial Media / comScore [download page] Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media’s report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts […]

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