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Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

Source: Opera Notes: Last year in Q1 Android devices overtook iOS devices in mobile traffic on the Opera Mediaworks platform, and as of this past quarter they’ve now caught up in terms of mobile ad revenues (45.8% and 45.4%, respectively). But, iOS devices still lead in monetization: their share of mobile ad revenues is about […]

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B2B Companies’ Twitter Activity and Engagement, by Day of the Week

Source: Brandwatch [download page] Notes: Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. Interestingly, B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high […]

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Top 10 Marketing Charts of the Month – April 2015

This month’s quick-hit set of top charts includes the following topics: the number of Millennials in the US; the “ideal” customer experience; direct media ROI benchmarks; digital marketers’ top priorities; B2B form downloads; online ad spend trends; e-commerce share of retail sales; major media consumption estimates; teens and social media; and American’s attitudes to direct […]

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Email Subject Lines: The Latest Data

The topic of email subject lines always generates interest (and some debate) as marketers try to fight through inbox clutter that sees consumers receiving a reported average of 416 commercial emails per month (and that was 2 years ago). A couple of recently-released studies provide some fresh data to review.

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US Now Sees More Mobile-Only Than Desktop-Only Adult Internet Users

Source: comScore Notes: There are now more mobile-only than desktop-only adult internet users in the US, says comScore, as the former accounted for 11.3% share of connected adults in March, versus 10.6% share for the latter. Interestingly, the milestone was reached as a result of an uptick in multi-platform users rather than a hike in […]

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