Chart close-up from:
Retailers Prepare for E-Holidays »
performics-paid-search.jpg

Latest MarketingCharts stories

1 in 6 Commercial Emails Fail to Reach the Inbox. Which Industries Fare Best?

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014, with 11% classified as missing and 6% ending up in spam folders, details Return Path in its “Inbox Placement Benchmark Report 2014” [download page]. The overall 87% inbox placement […]

Read more »

Local Digital Media Ad Spend Set For Double-Digit Growth

Source: BIA/Kelsey Notes: Local digital media (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey. Overall local media ad spend growth is expected to be a more muted 1.6%, as traditional media ad budgets decline by 1.7%. By next year, then, digital will comprise slightly more than one-quarter […]

Read more »

Mobile Share of Online Video Views, Q1 2012-Q2 2014

Source: Ooyala [download page] Notes: Mobile now accounts for more than one-quarter of online video views, according to Ooyala’s latest report, although it likely comprises a smaller share of time spent with video given smartphone viewers’ appetite for snackable content. Nevertheless, the global data indicates that mobile’s share of video views has doubled year-over-year and […]

Read more »

Consumers’ Take on the Future of Advertising

Consumers are well aware of marketers’ increasing data collection practices and focus on audience targeting, according to new survey results from Goo Technologies. Asked in which of various ways they believe advertising will change in the next 10 years, a majority of US adults surveyed indicated that advertisers will have more personal data about consumers […]

Read more »

Smartphone Users Estimate That 1 in 6 SMS Exchanges Are With Brands

Some smartphone users are checking their devices “to obsessive levels,” says SAP in a new survey conducted by Loudhouse. On average, about two-thirds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour, with 1 in 5 doing […]

Read more »