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TV Multitasking Continues to Grow

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year, reports TiVo in its second annual study of multitasking and social TV. Even so, viewers are keeping the TV screen the center of their attention: an estimated 47% of their TV time is spent with […]

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What Are Large Advertisers Looking to Get Out of Mobile?

Mobile advertising spending is soaring in the US, now representing close to one-quarter of all online ad spending. With mobile ad revenues predicted to continue growing at impressive rates, the buzz isn’t likely to end anytime soon. So what goals underpin this trend? A new study from Advertiser Perceptions offers some insights. Customer engagement is […]

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Paid Search Trends in Q3

Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher […]

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Consumer Magazines’ Revenue Sources, Per Executives

Source: FOLIO: Magazine Notes: The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year, while only 11% came from digital advertising and 1% from mobile advertising. As for next year? Not much change in the works: respondents predict that 42% of revenues will come from print […]

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How B2C and B2B Content Marketing Efforts Compare

With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas. Overall, more […]

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