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Six in Ten to Celebrate Valentine’s Day, Spend $123 on Average »
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Six in Ten to Celebrate Valentine’s Day, Spend $123 on Average

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Top US Markets by SVOD Penetration

Source: Nielsen [download page] Notes: Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014. That’s according to a recent report from Nielsen, which notes that 42% of US households […]

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Which Day of the Week Nets The Highest Share of Search Ad Clicks?

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Customer Service Pain Points Still Driving Consumers Away

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service, according to a recently-released Accenture Strategy study. That 53% figure is up from 51% in 2013 and 46% in 2012, though the most recent study tracked switching behavior in an additional industry (health care providers), which may have […]

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Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits

More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period, details RKG Digital [download page] in its latest quarterly digital marketing report. The study notes that iOS devices’ share of mobile search traffic has declined, although they retain a commanding lead over […]

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Traditional Media No Longer Most Trusted For News and Information

Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines are now the most trusted source of general news. Search also widened its lead over […]

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