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‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’ »
‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’

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Thanksgiving Weekend 2015 Stats

Almost 6 in 10 US adults say they either definitely will (28%) or may (30%) shop this Thanksgiving weekend (Thursday through Sunday), with that figure rising to more than three-quarters of 18-24-year-olds (78%) and 25-34-year-olds (77%), per the NRF. Among those adults who plan to or may shop online or in-store this weekend, Black Friday […]

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How Are Senior Marketers Acting on Data-Driven Audience Insights?

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study [download page] released by Forbes Insights in association with Turn. While senior marketers are most apt to believe that data-driven marketing drives profitability (60%) and sales (54%), they also see it having […]

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What Benefits Do Advocates Receive From Employee Advocacy?

Source: Hinge Research Institute / Social Media Today [pdf] Notes: The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%), per results from a Hinge Research Institute and Social Media Today survey of 588 professionals (primarily B2B) who use social media for business purposes. But there are benefits […]

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Traditional Media Consumption Estimates, by Generation

Source: TNS Notes: Among online US adults, Baby Boomers (46-65) spend almost twice as much time on a daily basis with TV, radio and print as do Millennials (16-3) per newly-released data from a TNS study. In fact, while Baby Boomers report spending more than double the time with TV (3.4 hours per day) as […]

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Friday Research Wrap, 11/20/15

More than 1 in 8 digital video ad views for premium content in Q3 came via OTT devices (e.g. Roku, Apple TV, Chromecast), with this representing the fastest increase of the various devices tracked per FreeWheel’s latest quarterly report [download page]. Overall, almost half (48%) of ad views came outside of desktop and laptop environments, […]

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