Advertisement
Chart close-up from:
‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’ »
powerreviews-product-review-importance-of-customer-provided-content.jpg

From ‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’ »

‘Social-Shopping Study’ Defines New Breed of Shopper – the ‘Social Researcher’
Latest MarketingCharts stories

Who’s Still Watching Live TV? (Most People.)

A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that’s the typical viewing method for 81% of Americans; a separate study […]

Read more »

Majority of Local Searches on a Mobile Phone End With an In-Store Purchase

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles, which measured the last action taken by more than 3,000 users of local business internet search. That suggests that a majority […]

Read more »

Gen Z Turns to Newer Platforms for Music Discovery

Source: Jacobs Media [pdf] Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of respondents. But, about 3 in 10 Gen Z (born 1993 and after) listeners interested in new music turn to Pandora (14%), YouTube […]

Read more »

Search Marketers’ Take on the Ranking Factors Increasing in Importance This Year

Source: BrightEdge [download page] Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages. While studies (such as this one) have found social signals to highly correlate with search rankings, Matt Cutts has denied [YouTube […]

Read more »

The Biggest Mistakes Companies Make With Their Customers

American consumers don’t feel that their relationships with businesses are improving, according to a new study [download page] from Thunderhead.com. Among the intriguing study findings: one-quarter of customers would switch to a different provider on the basis of a single negative experience, and about 1 in 5 would never re-establish trust in a provider after […]

Read more »