Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely than those who rate themselves poorly in those capabilities to have confidence in their future competitive position, according to [pdf] results from an Apigee [...]

Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf] the latest revenue report from the Radio Advertising Bureau, which excludes network radio data due to incomplete information. Healthy growth in digital (9%) [...]

Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly found a majority of Americans to prefer shopping in-store. According to the Synqera survey, there are ways to bolster that in-store customer experience: 81% [...]

Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web with 4 made-for-web content publishers during the first quarter of the year, finding the [...]

Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months. But on the other hand, that means that significantly fewer than half of [...]