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2 in 3 American Adults Are Concerned That Social Networks Sell Their Personal Data

Source: Rad Campaign, Lincoln Park Strategies, and Craig Newmark of craigconnects Notes: 3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online. The majority of respondents have little to no trust in social media sites, and 6 in 10 believe it likely than social […]

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Minority of B2B Salespeople Find Marketing Assets Effective

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study [download page] released by Demand Metric. The survey – fielded mostly among B2B respondents – focuses on the causes and impacts of “bad” sales interactions, finding numerous instances of disagreement […]

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CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this behavior in Q2 2011. Similarly, fewer respondents – 31% in Q2 […]

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Half of Large Tablet Owners Watch Video Content On Their Devices At Least Weekly

Source: Donald W. Reynolds Journalism Institute Notes: A slight majority 52% of large tablet owners reported accessing and watching movies, TV programs or other videos on their devices in the week prior to the survey, with this activity more prevalent among male (59%) than female (47%) owners. Men aged 18-34 are the most likely to […]

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Programmatic Approaches to Audience Engagement Seen Globalizing

Source: IAB/Winterberry Group Notes: A majority of US and US-based advertisers, publishers and global technology and service providers surveyed by the IAB and Winterberry Group are pursuing data-driven programmatic approaches to audience engagement in markets outside the US, per the study. Tech solutions and service providers appear to be at the forefront of this trend, […]

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