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What’s Holding Back Further Use of Content Marketing and Native Advertising?

Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being, according to survey results [download page] from PulsePoint and Digiday. For publishers, native and content marketing are on a more even playing field in […]

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The World’s 10 “Most-Chosen” FMCG Brands

Coca-Cola is the “most-chosen” FMCG brand in the world for the third consecutive year, chosen roughly 5.7 billion times in the 52-year period between October 2013 and October 2014, according to the latest annual rankings [pdf] from Kantar Worldpanel. In fact, 43.4% of households purchased the brand an average of 13.4 times last year; while […]

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Top Industries by Share of Digital and Mobile Ad Spend in 2015

Source: eMarketer Notes: Retail will continue to be the largest-spending vertical on US digital advertising, according to eMarketer’s latest estimates, accounting for 22% share of total spend. That would be slightly higher than the 21% share detailed by the IAB and PwC in their 2014 online ad revenues report. The retail sector is expected to […]

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Pay-TV, Broadband Subs Continue Moving in Opposite Directions

Source: Leichtman Research Group (LRG) Notes: Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from LRG. The results indicate that the top broadband providers – representing roughly 94% of the market – added about 1.2 million subscribers in Q1 2015, […]

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Which Marketing Channels Drive Phone Calls to Businesses?

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls?

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