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Latest MarketingCharts stories

How Do Senior Marketers Define Customer Centricity?

The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction, according to a new study from the CMO Council and SAP. But while organizational processes must be in place to […]

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US Ad Spend Trends, by Medium, in Q2 2014

US ad spending inched up by 0.7% year-over-year in the second quarter to reach $35.6 billion, dragging down the growth rate for first-half expenditures to 3.1%, per the latest quarterly figures from Kantar Media. The analysis notes that Olympic advertisers reined in spending by 4% year-over-year during Q2, while those not advertising during the Olympics […]

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Fastest-Growing Mobile App Categories, by Time Spent

Source: Localytics Notes: The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month, per Localytics data, with that increase spurred largely by an increase in the average number of app launches per month. The analysis indicates that music apps (79%) experienced the largest increase in time spent, […]

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Mobile Video Viewers Spending the Majority of Their Time With Snackable Content

Source: Ooyala [download page] Notes: A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length, per Ooyala’s latest quarterly report. The study shows a correlation between screen size and content preferences, as 81% of time spent watching video on connected TVs was […]

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How Are Enterprises Using Social Marketing – and Where Are They Seeing the Best Results?

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing, reports Spredfast [download page] in a new study conducted by Forrester Consulting. With roughly two-thirds of respondents […]

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