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Most Influential Company Communications Surrounding Positive Societal Impact

Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research Notes: Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging […]

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Twitter Engagement Rates: Which Post Times Are Best?

What’s the best time of day, day of the week, and month of the year to tweet? ExactTarget has some answers in a new report [download page] based off more than 3.6 million tweets sent through its platform by companies in 15 industries. The analysis looks at post engagement rates (organic and paid) in the […]

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How Consumers Form Their Impressions of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, finds a recent study by Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research. While quality is also the top factor that builds consumer loyalty […]

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Instagram Use Remains Heavily Concentrated Among Youth

Source: GlobalWebIndex (GWI) Notes: 1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014, says GWI, up from 15% in the year-earlier period. Among active Instagram users in that age range, 41% share are in the 16-24 bracket and another 35% share are in the 25-34 demo, […]

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Digital Circulars Said Top Ad Channel Influencing Parents’ In-Store CPG Decisions

Source: G/O Digital [download page] Notes: Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types including newspaper ads, PPC, direct mail, and TV, finds G/O Digital in its latest study. Separately, the survey reveals that that parents want the ability to clip […]

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