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Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing

Over the past couple of years there has been a growing body of research demonstrating a shift in┬ámarketing spending from traditional to digital media (examples here and here). But new signs are emerging suggesting that the pace of that shift is slowing: Duke University’s most recent CMO Survey found pessimism around future traditional ad spend […]

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Streaming and Cord-Cutting: Is There A Link?

Conventional wisdom would have it that consumers who stream video are more likely to cancel their┬ápay-TV services. But a couple of new reports offer mixed signals about the link between streaming and cord-cutting. On the one hand, data from Centris Marketing Science suggests that pay-TV households who stream TV series are actually less likely to […]

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Digital Estimated to Capture Almost Half of US Adults’ Daily Media Time

Source: eMarketer Notes: The eMarketer estimate sees digital media occupying 47.1% of US adults’ daily media time this year, on par with the combination of TV (36.5%) and radio (10.9%). TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group. The fastest growth […]

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Facebook Q1 Mobile Ad Spend and KPIs, by Unit Type

Source: Nanigans [download page] Notes: Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1. Page post ads represented 3% of impressions, but picked up almost 8% of clicks, with a CPM ($9.38) almost twice as high as the other mobile ad formats. Meanwhile, on desktops, 81% share of […]

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US Newspaper Revenue Trends in 2013

US newspaper cross-platform media revenues shrank by 2.6% year-over-year in 2013 to $37.6 billion, reports the Newspaper Association of America (NAA), as growth in new revenue streams failed to make up for declines in traditional print advertising. Print ad spend continued to account for the bulk of total revenues, but fell by 8.6% and now […]

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