Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property, and co-branding relationships.
US Retail Sales Forecast to Grow by 2.5-3.5% This Year
Online and non-store sales are expected to account for roughly 28-29% of total retail sales.