Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
Wondering how you calculate the conversion rate for the retailers? Where do you pull the data from?
Hi, Lisa.
The data is from Nielsen Online’s MegaView Retail service. You can probably contact the folks at Nielsen Online for some guidance:
U.S. Headquarters 770 Broadway, 13th Fl. New York, NY 10003 T: 1-646-654-7990 F: 1-212-703-5901
Press Contact: pr.us@netratings.com
Best,
Vahe, MarketingCharts Editor
it would be curious to see these lists without catalogue companies (that have a built in client base that selects from the catalogue then goes and buy on the site, which is a biased metric towards non-cataloguers)
December 20th, 2007 at 11:02 am
Wondering how you calculate the conversion rate for the retailers? Where do you pull the data from?
December 20th, 2007 at 5:50 pm
Hi, Lisa.
The data is from Nielsen Online’s MegaView Retail service. You can probably contact the folks at Nielsen Online for some guidance:
U.S. Headquarters
770 Broadway, 13th Fl.
New York, NY 10003
T: 1-646-654-7990
F: 1-212-703-5901
Press Contact:
pr.us@netratings.com
Best,
Vahe, MarketingCharts Editor
December 20th, 2007 at 10:03 pm
it would be curious to see these lists without catalogue companies (that have a built in client base that selects from the catalogue then goes and buy on the site, which is a biased metric towards non-cataloguers)