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Top 10 Online Retailers by Conversion Rate - October 2007

Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.

Dec 20-07

3 Responses to “Top 10 Online Retailers by Conversion Rate - October 2007”

  1. Lisa Hendrikson Says:

    Wondering how you calculate the conversion rate for the retailers? Where do you pull the data from?

  2. vahe Says:

    Hi, Lisa.

    The data is from Nielsen Online’s MegaView Retail service. You can probably contact the folks at Nielsen Online for some guidance:

    U.S. Headquarters
    770 Broadway, 13th Fl.
    New York, NY 10003
    T: 1-646-654-7990
    F: 1-212-703-5901

    Press Contact:
    pr.us@netratings.com

    Best,

    Vahe, MarketingCharts Editor

  3. sergei Says:

    it would be curious to see these lists without catalogue companies (that have a built in client base that selects from the catalogue then goes and buy on the site, which is a biased metric towards non-cataloguers)

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