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Travel Meta Search Poised to Take Off with Kayak, SideStep Merger

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Senior Digital Marketers’ Top Priorities and Challenges

Storytelling is both a top priority and a top challenge for senior marketers, finds Experian Marketing Services in its latest annual “Digital Marketer Report” [download page]. The survey results also suggest that profiling customers remains a challenge, although overcoming organizational silos is┬ásurprisingly not viewed as much of a priority.

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Teens & Social: What’s the Latest?

Instagram remains the most important social network to teens, widening its lead over Facebook and Instagram, according to the latest semi-annual teen survey from Piper Jaffray. But recent data [pdf] from the Pew Internet & American Life Project suggests that Facebook is still the most popular and frequently-used platform by this demographic.

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US Adults’ Daily Major Media Consumption Estimates, 2011-2015

Source: eMarketer Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and […]

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A/B Testing Considered Most Effective Landing Page Optimization Method

Source: Ascend2 [download page] Notes: When it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute, according to a survey of 342 marketing, sales and business professionals from around the world, about three-quarters of whom are primarily B2B-focused. Surprisingly, the survey finds the fewest […]

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Weekend Reading, 4/17/15

Five national TV ads scored at least 20% higher than their respective categories’ 12-month norm during Q1, reports Ace Metrix, led by Google-owned Android’s “Peaceful Co-Existence” spot, which fetched an Ace Score of 647, 28.4% higher than the software and website category norm. Two of the 5 ads scoring at least 20% higher than the […]

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