Chart close-up from:
US Healthcare Costs Approach $3T »

Latest MarketingCharts stories

Google’s Top Search Trends of 2014, and Other Year-in-Review Lists

The death in August of Robin Williams made the actor the top trending search term of the year both in the US and globally, says Google in its 2014 Year in Search report, marking the third consecutive year that the passing of an iconic (albeit in different respects) figure was the top trending search topic. […]

Read more »

Top Drivers of Increased Spending on Digital Brand Advertising

Source: Nielsen / CMO Council Notes: Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year. The study notes that further […]

Read more »

How Do US Consumers Discover Online Information and Websites?

Source: Forrester Research, Inc. 2014 [download page] Notes: Organic search remains the leading method by which US adults find online information and websites, per results from a Forrester Research survey. Some 36% of respondents indicated that they typically found the online information or websites they visited during the prior month through organic search results, beating […]

Read more »

Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

Source: Gallup Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being “very high” or “high” – and that’s down from […]

Read more »

Weekend Data Points, 12/19/14

How much would consumers pay for alternative pay-TV packages that combine basic service with streaming options from Netflix and from HBO (which recently announced that it will launch a standalone OTT service)? The good news for pay-TV providers, according to survey results from Centris Marketing Science, is that consumers seem willing to pay extra to […]

Read more »