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Video Streaming Held 42% Share of Global Mobile Bandwidth in H2 ’11 »

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Q2 E-Commerce Trends: Mobile Traffic Grows; Paid Search Remains Valuable

Smartphone traffic to online merchants continues to grow, but tablet traffic remains more valuable, according to the latest quarterly performance index from MarketLive, providing further support to the notion that smartphones are for research, tablets for purchases. The MarketLive study indicates that smartphones alone accounted for almost 1 in 4 visits to the tracked merchants […]

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Loyalty Programs: Which Incentives Do Users Find Attractive?

US loyalty program users are considerably more likely to participate in loyalty programs to save money than to receive rewards, finds a survey conducted by TechnologyAdvice. Of the options listed, almost 6 in 10 respondents chose “saving money” as their primary motivation for participating in loyalty programs, compared to close to 4 in 10 saying they use […]

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The 10 National Brands With the Best Local Digital Marketing

Source: Placeable Notes: From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing, based on Placeable’s new assessment that measures brands across 4 quality dimensions: Visibility (site effectiveness and SEO performance); Depth (location data assessment); Precision (pin placement measurement); and Reach (third party ecosystem). Meineke was the […]

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Primary Binge-Viewing Sources, Among US Households

Source: Centris Marketing Science Notes: Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows (defined as watching 3 or more episodes of a TV show in one day), with 17% using more than one method. DVR (28%) emerges as the most common method used to binge-view, closely followed by subscription […]

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Who’s Using Digital Wallets?

While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. […]

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