While the business of virtual goods has probably been popularized most by social games such as Farmville, the mobile market for virtual goods has developed into a lucrative space for mobile games as well, according to Econsultancy. The digital marketing firm cites data from Flurry indicating in June 2011, 65% of the revenue from the top 100 mobile games in Apple’s U.S. App Store was generated by freemium games.
- This past weekend, the San Francisco’s Outside Lands Music Festival used several Facebook channels to achieve strong attendance, including selling out all 60,000 tickets for Saturday of the three-day concert, according to Inside Facebook.
- Assigning an arbitrary (one might say “cookie-cutter”) value to Facebook fans in general, averaged out over the entire breadth of the business spectrum, is complete and utter (nonsense), says The Brand Builder Blog.
- A UK charity believes that alcohol companies are specifically targeting minors when they promote their products on Twitter, Facebook and YouTube, and recommends that alcohol advertising should be banned on social networks, reports AllTwitter.
- How do you know when, in the midst of conversation, to market?, asks Social Media Explorer.
- Foursquare, the location-based social network that lets users tell their friends where they are, announced new features on Thursday that allow check-ins at events, like concerts or movies, instead of just the places where those events are happening, reports the New York Times.
- If you are looking to promote your company and get free media attention then running a well-timed social media launch can be a great thing, according to Ignite.