Data-driven marketing spending is on the rise, according to respondents to the Direct Marketing Association’s Quarterly Business Review covering Q1 2013. 38.7% of respondents indicated that their spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending. On a 5-point scale, where 5 indicates a significant increase in spend from the prior quarter, [...]

70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become very or most important to their marketing mix, according to a MailOnline survey of more than 600 online marketing and advertising executives. With [...]

Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective,” according to survey results from Ask Your Target Market (AYTM). [...]

Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely than those who rate themselves poorly in those capabilities to have confidence in their future competitive position, according to [pdf] results from an Apigee [...]

Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly found a majority of Americans to prefer shopping in-store. According to the Synqera survey, there are ways to bolster that in-store customer experience: 81% [...]