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Gallup-Baby-Boomers-Spending-Trends-by-Category-Feb2015Source: Gallup

    Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that’s not the case for all Boomers. Indeed, while leading-edge Boomers (born 1946-1955) are more likely to report spending more (40%) than less (21%), trailing-edge Boomers (born 1956-1964) are actually more likely to say they’re spending less (30%) than more (36%). When it comes to the various categories identified, Gallup notes that net spending changes are negative for discretionary categories such as travel and consumer electronics, while positive for non-discretionary categories such as groceries and utilities.

      Related: [Debrief] Advertising to Baby Boomers: The Why and How

        About the Data: Results for the Gallup poll are based on telephone interviews conducted Nov. 10-20, 2014, on the Gallup U.S. Daily survey, with a random sample of 1,539 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±3 percentage points at the 95% confidence level.

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