Select Page

Forrester-B2B-Budget-Allocations-in-2015-Jan2015Source: Forrester Research, Inc. 2015 [download page]

    Notes: B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events will occupy the largest estimated share of their budgets, at 14%, followed by digital advertising and marketing (10%), content marketing (9%), websites (9%) and direct marketing (9%). But while there will be little change in event budgets (with 18% forecasting an increase versus 19% a decrease), digital advertising/marketing (48% increasing versus 4% decreasing) and content marketing (45% increasing versus 3% decreasing) are set for considerable spending hikes.

      Related: [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers

        About the Data: The results are based on responses combined from two surveys with identical questions deployed separately to different populations of marketers. Respondents were required to be “from firms that sell primarily or in part to other businesses, who work at companies with 100 employees or more, and who have budget or management responsibility at their firms.”

        Feel Like You're Always Playing Catchup?

        Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

        marketing charts logo

        Error: Please enter a valid email address

        Error: Invalid email

        Error: Please enter your first name

        Error: Please enter your last name

        Error: Please enter a username

        Error: Please enter a password

        Error: Please confirm your password

        Error: Password and password confirmation do not match