Source: PricewaterhouseCoopers (PwC)
Notes: TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues. But internet advertising revenues are growing quickly and will begin to challenge TV’s supremacy, rising by more than 50% between 2013 ($42.8 billion) and 2018 ($65.9 billion). By 2018, the newspaper ad market ($16.6 billion) will have shrunk to the point where it will be smaller than the radio and consumer magazine publishing advertising markets, per the PwC forecast.
Note: A previous version of this chart listed the consumer magazine publishing advertising market size as being $17.8 billion in 2018. The chart has since been corrected to reflect the forecast value of $17 billion.