Select Page

getresponse-ctr-for-messages-shared-on-social-networks-jan12.gifEmails that include social sharing buttons have a click-through rate 115% higher than those do not (5.6% vs. 2.6%), according to analysis released in January 2012 by GetReponse, which examined more than 2 billion emails sent by its clients. The CTR for emails that included a LinkedIn sharing button was highest, at 9.6%, representing more than 400% growth from the previous year, while CTR for emails containing a Facebook (5.4%) or Twitter (5%) sharing button also performed well above those without any social sharing buttons.

According to a survey released in December 2011 by StrongMail in conjunction with Zoomerang, when asked what channels they are planning to integrate email with in 2012, two-thirds of business leaders cited social media marketing, beating out mobile (44%), search (17%), and display (14%).

Users Including Buttons Increases

The proportion of GetResponse customers including social sharing buttons in their emails rose to 18.3%, a 40% increase from the previous year. Of those, Facebook (91.3%) was the most popular sharing option, increasing 10%. Twitter (46.1%) was the second-most common sharing option, although its popularity dropped 25%. Similarly, despite LinkedIn’s effectiveness, the number of emails including a LinkedIn sharing button also dropped 25%, down to only 8.5%.

Half Use A Single Icon

Among emails that included social sharing buttons, the majority (51.9%) included a single sharing icon, although the proportion containing 2 was not far behind (40.6%). There was then a significant drop-off, with only 7.4% including 3 buttons and 0.1% containing 4.

Overall, GetResponse found that although CTR results were high for social emails, there was only a comparatively small number of actual shares per 10,000 emails, led by Facebook (23), ahead of Twitter (7), and LinkedIn (4).

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match