Select Page

Monetate-E-Commerce-Conversion-Rates-by-Device-in-Q1-June2014

    Source: Monetate [download page]

      Notes: Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1, while the iPad (2.58%) and the iPhone (1.18%) led their respective device categories. The same pattern was evident for average order values, where computers ($197.21) led tablets ($156.28) and smartphones ($115.28), with the iPad ($160) tops among tablets and the iPhone ($117.76) the leading smartphone platform. Meanwhile, smartphones and tablets drove more than one-quarter of e-commerce site visits in Q1, with the iPad commanding 86% share of tablet traffic and the iPhone 59% share of smartphone traffic.

        Related: Digital Marketing Optimization: How Top-Performers Differ From the Rest

          About the Data: The Monetate E-Commerce Quarterly (EQ) analyzes a random sample of exclusive Monetate customer data, which includes more than seven billion global online shopping experiences, using “same store” data across each calendar quarter. Averages throughout the EQ are calculated across the entire sample. Key performance indicators, such as average order value and conversion rate, will vary by industry/market type. These averages are published only to support the analysis in each release of the EQ, and are not intended to be benchmarks for any e-commerce business.

          Feel Like You're Always Playing Catchup?

          Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

          marketing charts logo

          Error: Please enter a valid email address

          Error: Invalid email

          Error: Please enter your first name

          Error: Please enter your last name

          Error: Please enter a username

          Error: Please enter a password

          Error: Please confirm your password

          Error: Password and password confirmation do not match