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‘Great Divide’ Separates Small Biz, Online Consumers »
‘Great Divide’ Separates Small Biz, Online Consumers

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B2B Research: Don’t Sleep on the Sales Rep

A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions’ own research) that digital has disintermediated sales, with much of the buying process complete before contact with a vendor is made.

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B2C and B2B Marketers Name Their Most Important Social Platforms

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report” [pdf]. But which platform is most important?

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Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015

Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below the 48.5% share previously forecast for 2017. Nevertheless, objectives vary widely by industry, with CPG and consumer product digital ad spend heavily weighted […]

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Not All City People: Millennials Just as Likely to Identify as “Suburbanites”

Source: Urban Land Institute [pdf] Notes: Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves “suburbanites” (37%) than “city people” (33%), although the opposite was true […]

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Majority of US Smartphone Owners Say They’ve Used A Mobile Payment Service. For What?

Some 91% of US adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost 6 in 10 currently use at least one, according to recent survey results from YouGov. While estimates of mobile payment services adoption vary quite markedly from […]

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