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‘Great Divide’ Separates Small Biz, Online Consumers »
‘Great Divide’ Separates Small Biz, Online Consumers

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Which Digital Channels Are Marketers Best Able to Measure for ROI?

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities, according to a recent study. Now, a newly-released survey [download page] from Econsultancy and Oracle Marketing Cloud that analyzes global marketers’ ability to measure ROI from a variety of digital channels finds that there is […]

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US Companies With the Best and Worst Customer Experience Ratings in 2015

Source: Temkin Group [download page] Notes: Publix enjoys the best customer experience rating of 293 companies measured by the Temkin Group, narrowly supplanting last year’s leader, H-E-B. Indeed, supermarkets occupied 5 of the top 12 positions this year, with retailers and fast food chains also well-represented. Those industries – plus parcel delivery services and banks […]

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Industries With the Worst Customer Service, According to US Adults

Source: Ipsos Notes: Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service, according to an Ipsos survey of US adults. The results of the survey, which asked respondents to identify up to 3 industries from 7 identified, are somewhat surprising in that insurance (13%) and airlines (12%) are […]

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Inc. 500 Execs See Value in Online Advertising

Source: Center for Marketing Research at the University of Massachusetts Dartmouth Notes: Asked which of several promotional strategies they feel has the most potential to help increase sales, 46% of executives surveyed from the 2014 Inc. 500 cited online advertising, easily outpacing business directory listings (17%), traditional print/broadcast media (13%) and social media platforms (13%). […]

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The Most Important Elements of the Digital Experience, Per UK Consumers and Marketers

Source: Econsultancy / Sitecore [download page] Notes: Ease of usage (“easy to find what you’re looking for”) counts as the most important aspect of a digital experience for both UK consumers and marketers, according to a recent study from Econsultancy in association with Sitecore. The study identified 17 aspects of the digital experience and used […]

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