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$345MM Invested in Virtual-Worlds-Related Companies in 1H08 »
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$345MM Invested in Virtual-Worlds-Related Companies in 1H08

Latest MarketingCharts stories

Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of […]

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7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey – conducted among 296 global senior executives, 80% of whom hail from companies with more […]

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US Millennials’ Interest in Mobile Healthcare Services

Source: Harris Interactive Notes: Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them, according to the Harris survey, with 47% expressing that degree of interest in the ability to check their heart and […]

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Finance Advertisers’ Mobile Campaign Goals

Source: Millennial Media / comScore [download page] Notes: Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals), per Millennial Media’s report. But their biggest difference from advertisers overall lies with registrations, the goal for 30% of finance campaigns versus 12% of campaigns overall. (The analysts […]

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Holiday 2014 Data Hub (Updated)

The holiday season – traditionally referred to as the November-December period – is here, and Thanksgiving weekend, replete with Black Friday and Cyber Monday, beckons. That means, among other things, that there’s an abundance of holiday data on offer. This article (which is being updated periodically during the holiday period) highlights key points from holiday-related […]

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