With more professionals bringing their device to work, it’s interesting to note that per Good’s [pdf] January 2012 “Technology State of BYOD Report,” 72% of companies currently support bring your own device (BYOD) programs, up from 60% a year earlier. These companies tend to be large, with 81% of them having more than 2,000 employees.
Android Leads iPad in Future Purchases
The corporate professionals market for tablets appears likely to continue increasing at a rapid rate, with Android poised to take advantage of this growth. 80% of the IDG Connect survey respondents who do not own a tablet intend to buy one in the next year. And of those, 44% expect to purchase an Android tablet, compared with 27% who will opt for an iPad.
If these intentions hold true, it will mark a shift from current ownership trends. 51% of the respondents who currently own a tablet have an iPad, while 38% own an Android tablet.
Preference For Android Constant Throughout Regions
Further data from the IDG Connect survey reveals that preference for Android tablets among first-time buyers is not a regional phenomenon. Respondents across all geographic regions are more likely to opt for Android tablets than iPads, with the largest percentage point disparities seen in South America (50% Android vs. 21.7% iPad), Europe (49.3% Android vs. 22.7% iPad), and Africa (43.6% vs. 20.5%). Only in North America are first-time buyer preferences relatively on par, with 30.1% expecting to buy an Android, against 29.1% choosing an iPad.
- Among business professionals and IT professionals alike, directors are more likely than managers to own a tablet.
- 43% of Android owners say that price was a very important purchase decision factor, compared to 31% of iPad owners. Even so, both groups said that functionality and application availability were their top factors.