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As Tablets Take Hold At Work, More Look to Android Than iPad »
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Consumer Magazines’ Revenue Sources, Per Executives

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Paid Search Trends in Q3

Source: IgnitionOne, The Search Agency [download page], RKG [download page], Kenshoo Notes: Reports from IgnitionOne and The Search Agency are in agreement that search ad click-through rates in the US saw significant year-over-year increases, while impressions were down by upwards of 20%. RKG’s clients upped spending to a considerably greater degree, though, and saw higher […]

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How B2C and B2B Content Marketing Efforts Compare

With the release of their latest annual report [pdf] on B2C content marketing, the Content Marketing Institute and MarketingProfs offer the ability to measure the similarities and differences between both groups in their approaches to content marketing. Interestingly, while the two differ in some tactics and priorities, they do converge in some areas. Overall, more […]

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2 in 3 Marketers Say Tech Is Very Important to Their Performance. How?

Two-thirds of marketers (mostly senior level) describe the importance of new technologies to their group’s overall effectiveness and performance as “essential” (29%) or “very important” (38%), according to a new report [download page] from the CMO Council and Tealium. In fact, only 5% say that their investments aren’t producing tangible business value, with many working […]

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Top Brands Ranked by Customer Loyalty

Source: Brand Keys Notes: Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders, finds Brand Keys in its latest annual survey that ranks customer engagement and loyalty for 721 brands across 65 categories. Those brands were among the ones most likely to meet consumer expectations for their respective categories, with Amazon […]

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