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As Tablets Take Hold At Work, More Look to Android Than iPad »

From As Tablets Take Hold At Work, More Look to Android Than iPad »

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Which Content Categories Are Being Shared on Which Social Networks?

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1, when they first accounted for a majority of social sharing actions (sharing of website content such as articles, photos and videos via social networks). That’s according to the latest quarterly report from ShareThis, […]

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Tablet Magazine Ads Seen Garnering Recall Levels on Par With Print

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or “Noted”) the ad, finds a recent study from GfK. That’s equal to the 52% of print magazine readers who recalled seeing a specified ad, as seen in data released earlier this year by GfK. Moreover, among those who recalled at least […]

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Retailers on the Most Valuable Digital Channels for Driving Store Traffic

Source: RSR Research [download page] Notes: Retail “winners” (those with year-over-year sales growth of more than 3%) and “laggards” (with growth less than 3%) are in agreement that e-commerce sites are the most valuable digital channel for driving traffic to physical stores. Beyond that, though, “winners” are far more likely to see retailers’ mobile and […]

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B2B Media Revenues Up 4.5% Y-O-Y in Q1

Source: The Association of Business Information & Media Companies (ABM) Notes: B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion, per ABM, with digital revenue leading the way with a 19.5% increase. Database and information service revenue grew by 4.6%, with more modest growth seen for even revenue, which was up by […]

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Which Advertising Channels Have the Biggest Purchase Influence on Consumers?

Marketers are increasing their spending on digital advertising at a rapid rate, and many CMOs predict that digital media will soon capture upwards of three-quarters of marketers’ budgets. But do consumers believe that online adsĀ are as effective as traditional media in influencing their purchase decisions? A new MarketingCharts Debrief, “Advertising Channels With the Largest Purchase […]

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