left
right
CHART CLOSE-UP FROM THE STORY:
Average American Visits 115 Domains/Month »
scroll down to read the full story
nielsen-online-average-internet-usage-combined-home-work-january-2009.jpg

Average American Visits 115 Domains/Month

The average online American went online 62 times, visited 115 domains, viewed 2,580 web pages and spent nearly 75 hours online in January 2009, according to (pdf) data from Nielsen Online, which released basic statistics about monthly internet use.

nielsen-online-average-internet-usage-combined-home-work-january-2009.jpg

Top 10 Parent Companies/Divisions

Nielsen also reported January 2009 data for the top parent companies/divisions and top
web brands, which shows that Google, Microsoft and Yahoo remain atop both lists in terms of unique audience. More than140.2 million home and work internet users visited at least one Google-owned site or launched a Google-owned application during the month.

AOL, which has the fourth largest unique audience among parent companies, has the longest amount of time spent per person at its sites or applications, at 3 hours and 52 minutes.

nielsen-online-top-parent-companies-january-2009.png

Top 10 Web Brands

Google remains the most popular web brand in January, with a unique audience of 135.6 million. Yahoo, MSN/Windows Live, Microsoft and AOL Media Network round out the top five.

nielsen-online-top-10-web-brands-january-2009.jpg

About the classifications: The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

TODAY'S MARKETINGCHARTS STORIES

Digital, Cable News Audiences Only Media to Grow in 2009

For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that...

Private Label CPG Dollar, Unit Sales Continue Growth

For the second straight month, private label CPG dollar and unit sales both rose in February 2010. According...

Top 10 House and Garden Websites - February 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB,...

Monthly US Web Usage Declines in February

Average US month-over-month internet usage declined in every category during February 2010, with most web brands and parent...

Annual US Ad Spending Falls 12.3%

Total advertising expenditures fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media. Fourth...

Renewable Energy Report - Click Here!
advertisement