B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers – the Davids among the Goliaths – are at the forefront: Some three-quarters of surveyed marketers that have deployed Web 2.0 tools are in companies of 10,000 or fewer people.
Some other findings from “The B2B Web 2.0 Tools Report”:
- Nearly two-thirds (64%) of respondents use blogs, 58% use RSS feeds, followed by podcasts (54%), videocasts (43%), social networks and communities (42%) and wikis (19%).
- The most frequently noted blogging services were WordPress (35%) and Blogger (30%), followed by TypePad (19%).
- Users’ favorite RSS readers are those offered by Mozilla Firefox (23%), MyYahoo (20%) and Bloglines (17%).