The Asia/Pacific region accounts for one-third of world’s online population, with a wide range of internet penetration rates - from 3% in India to 65% in Korea - according to comScore’s first comprehensive review of internet behavior covering 10 countries in the Asia/Pacific region.

Some findings from the May comScore World Metrix review (home and work locations, age 15 or older):

• Nearly 284 million people accessed the internet from either a home or work computer in the Asia/Pacific region - the equivalent of 10% of the Asia/Pacific population.
• On average, each person in the Asia/Pacific region visited the internet on 13.8 days of the month and spent 20.2 hours viewing 2,171 pages.
• Those compare with the global monthly averages of 17.1 usage days, 25.2 hours, and 2,519 pages, indicating that the Asia-Pacific’s PC-based internet usage is somewhat lagging.
• Yahoo sites are the most popular in the region, ranking in the top three positions in seven of the ten countries studied.

 

Additional, country-specific findings from the comScore study:

• South Korea boasts the greatest rate of internet usage, with 65% of its population using the internet in May, followed by Australia (62%), New Zealand (60%) and Hong Kong (59%). India has the lowest penetration (3%).
• China clearly has the largest online population with 91.5 million people, but this translates to a penetration of only 9% of the country’s population. Japan has 53.7 million users (49% penetration) and South Korea 26.3 million (65% penetration). Combined, those three countries account for 60% of the region’s internet population.
•  South Korea has the most active online population, using the internet an average of 17.4 days per person, and dedicating 31.2 hours to viewing 4,546 pages during the month - twice as many pages as the regional average of 2,171 pages per user.
• New Zealanders constitute the smallest online population in the region (1,949 million people) but are online 16.4 days per month, versus the regional average of 13.8 days.