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comScore Releases Its First Review of Latin American Internet Usage

comScore’s World Metrix audience ratings service released its first region-wide report on Latin American internet usage, examining the online behavior of Latin American internet users age 15 and older who accessed the internet from a home or work computer in June 2007.

Among comScore’s findings:

• On average, the Latin American Internet user spent 29 hours online in June - more than the global average of 25 hours.
• Brazil had the largest online population with 15.8 million users, which is 11% of the country’s population over the age of 15.

• Chile, with 45% of its population online, had the highest Internet penetration.
• Internet users in Argentina were the most active of all users in the region - accessing the Internet an average of 18 days in the month.
• The Brazilian Internet user viewed, on average, 3,371 pages during the month - 40% more than the Latin American average of 2,338.

• The most visited Latin American web property was Microsoft sites, which attracted 47.3 million unique visitors, or a reach of 88%.
• Google sites closely followed as the second most-visited property with 46.5 million unique visitors and a reach of 87%.
• Two internet service providers belonging to Europe-headquartered telecommunications companies appeared in the Top 10:
  • Terra Networks, part of Spain’s Telefonica Group, was the fourth most-visited site with 27.4 million unique visitors.
  • France Telecom was the tenth most-visited property, with 13.8 million unique visitors.