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Latest MarketingCharts stories

Email Subject Line Analysis: How Well Do Popular Terms Fare?

Adestra has released [download page] its latest email subject line report [download page], analyzing a host of keywords and phrases across 4 sectors to see their relative lift or decline against the industry sector average. The study is based on a large sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 […]

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Senior Marketers Eye Growing Importance of Visual Assets

Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications, according to [download page] a study from the CMO Council and Libris. The report finds that while photography is for now the most critical visual asset, video and infographics have the […]

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Content Engagement Higher on Desktops Than Mobiles

Source: BrightEdge [download page] Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content engagement – defined as traffic, conversions and revenue – differs widely by industry, with hospitality the highest of those measured and retail the lowest, based on […]

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Top-Indexing Retail Spending Categories Among LGBT Households

Source: Nielsen [download page] Notes: LGBT households (those with at least one member identifying as LGBT) are more likely than non-LGBT households to shop at specialty retail channels such as book stores (index of 172), beverage stores (155), convenience stores (135), pet stores (132) and electronics stores (128) reports Nielsen in a new study. That […]

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Friday Research Wrap, 7/31/2015

CPG and retail advertisers among the top 500 advertisers boosted Hispanic media spend by 67% between 2010 and 2014, far above the 20% aggregate growth in spend during the prior 5-year period of 2006-2010, reports AHAA [pdf]. The study indicates that 28% of these companies’ growth in top-line revenues between 2010 and 2014 is┬áthe result […]

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