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Cyber Monday Shoppers Use Search for Different Reasons

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Mobile Now Forecast to Capture the Majority of US Digital Ad Spending This Year

Source: eMarketer Notes: Mobile ad spending is growing at such a rapid clip that eMarketer now predicts that it will capture a majority 52% share of digital ad spending this year, up from its earlier forecast of 49% share. The new forecast translates to mobile capturing about 1 in every $6 spent on media advertising […]

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Trusting Relationships A Bigger Priority For Customers Than Brand Names, CMOs Say

Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: CMOs tend to believe their customers’ top priority over the next 12 months will be superior product quality (26%) or excellent service (24%), according to The CMO Survey. Also interesting is that CMOs are slightly more likely to believe that a trusting relationship […]

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CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance

CMOs are ready to boost their mobile marketing budgets, and there are signs they have¬†already been¬†doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. CMOs responding to the study predicted that mobile would occupy 15.6% share of their marketing budgets in 3 […]

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Budgets Limited For Multicultural Marketing Initiatives

Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites over the remainder of their lifetimes. Yet many marketers lack a multicultural marketing initiative or significant spending on one, according to a new study [download page] from […]

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Top 100 B2B Advertisers’ Spending Trends, by Medium

Source: Kantar Media / Ad Age Notes: The top 100 B2B advertisers increased their ad spending by 0.9% in 2014, while B2B advertisers as a whole kept their spending flat for the year, reports Ad Age, based on Kantar Media data. With an estimated $4.8 billion spent on B2B ads last year, the top 100 […]

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