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‘Generation V’ Defies Traditional Demographics »
‘Generation V’ Defies Traditional Demographics

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Top 10 Marketing Charts of the Month – June 2015

This month’s quick-hit set of top charts includes the following topics: TV viewing among youth; global media consumption trends; newspaper advertising and circulation; US advertising media outlook; marketers’ pain points; top Asian-American DMAs, influential retailer promotions; important retailer web content; effective SEO tactics; and the C-suite’s leading CX channels.

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How Do Consumers Find Out About New Products?

Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page]. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for […]

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Marketers’ Top Data Types Influencing Future Strategy

Source: Econsultancy / Signal [download page] Notes: More than 8 in 10 marketers plan to increase their use of first-party data, with second-party (60%) and third-party data (44%) not seeing quite the same level of enthusiasm, according to a recent study from Econsultancy and Signal. Indeed, asked which of various data types are most important […]

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Youth Hold Positive Perceptions of Fee-Based Rewards Programs

Source: LoyaltyOne Notes: Some 42% of US adults report having paid to join a rewards program and more than 6 in 10 would consider joining one if their favorite retailer offered it, per results from a LoyaltyOne survey. The survey results indicate that 18-34-year-olds are particularly open to fee-based programs from their favorite retailers, and […]

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Marketers Increasingly Relying on Behavioral Research to Influence Decisions

Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the next 3 years, according to a Millward Brown Digital study [download page]. Results from the survey also show that a majority are using audience […]

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