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‘Generation V’ Defies Traditional Demographics »
‘Generation V’ Defies Traditional Demographics

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Top Reasons Why Consumers Don’t Watch TV on the Go

Source: Arris [download page] Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. […]

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Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers

Just 15% of senior marketers in North America consider their demand generation strategies to be highly (2%) or very (13%) effective, being instead more likely to perceive them as moderately effective (29%) or someplace in the middle (32%), according to a report [download page] from The CMO Council and Netline. One of the key problems […]

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Social Up, Search Down in User Satisfaction Ratings

Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites. That’s according to the American Customer Satisfaction Index (ACSI), which released its latest annual E-business […]

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Print Magazine Reach Twice As Large As Digital Issues Among Connected Adults

Source: Mequoda [download page] Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with […]

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Majority of TV Households With Kids Watch OTT Content Via Connected TVs

Source: GfK Notes: 4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player (23%), reveals GfK in a recent study. The results indicate that TV households with kids under 18 (54%) are far more likely than those without kids (34%) to watch OTT content via a connected […]

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