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CHART CLOSE-UP FROM THE STORY:
Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY »
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hitwise-search-engine-market-share-january-2008.jpg

Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY

Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY

Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share - 4.21% - was up 19% year over year, according to Hitwise.

Yahoo Search and MSN Search received 20.94% and 6.90% shares, respectively, of searches conducted during the same period.

hitwise-search-engine-market-share-january-2008.jpg

The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.97% of US searches.

Search engines remain the primary way internet users navigate to key industry categories, Hitwise said.

hitwise-search-engine-traffic-to-key-categories-january-2008.jpg

The Travel, News and Media, Entertainment, Business and Finance and Sports categories underwent double-digit increases in share of traffic coming directly from search engines, from January 2008 to January 2007.

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