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Google Takes 66% of US Searches, Ask.com Share Up 18% YOY

Google accounted for 66.44% of all US searches in the four weeks ended February 23, while Ask.com increased its share of searches 18% year over year - from 3.52% of searches in Feb. ‘07 to 4.16% in Feb. ‘08, according to Hitwise.

Yahoo Search and MSN Search, second and third, received 20.59% and 6.95% of US searches, respectively, in February.

The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.87%, Hitwise said.

Google Source of Traffic to Key Industries

Search engines - in particular Google - remain the primary way that internet users navigate to key industry categories.

From Feb. ‘08 to Feb. ‘07, double-digit increases were recorded in the share of traffic from search engines to the Travel, Entertainment, Business and Finance, and Sports categories.