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Investments Rise in Rich Media, SocNets, Mobile »
Investments Rise in Rich Media, SocNets, Mobile

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Weekend Reading, 10/17/14

With the TV industry rocked by big news in successive days this week (standalone streaming services planned by HBO and CBS), it’s well worth taking a look at what content is most important to pay-TV subscribers. According to a recently-released study [download page] from comScore, the two most important genres for pay-TV and non-pay-TV subscribers […]

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How Do B2B Execs Find Content? Search

Source: Economist Intelligence Unit / Peppercomm Notes: Online search tools are more important to B2B executives than company websites and recommendations when it comes to finding content from companies that is credible and trustworthy, according to a recent survey. Separately, when asked how they use various sources to find content created by a particular organization, […]

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More Data Indicates That Consumers Want TV on Their Own Schedules

Although most consumers continue to watch original TV series on traditional TV, many are time-shifting their TV viewing, and this desire to watch on their own schedule is one of the primary drivers of online video viewing. That’s one of the chief takeaways from a new comScore report [download page] based on a survey of […]

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What’s The Good and Bad With Lead Gen? Depends Who’s Asked.

Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets, reports 360 Leads in a recently-released study. The research examines the use of various lead generation channels, finding that different groups rate them in different ways depending on their performance, size, and function. In fact, about […]

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Most Helpful Content Types, According to B2B Executives

Source: Economist Group / Peppercomm Notes: Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months, with 71% citing them among their top-3 most helpful. Next up are research reports or special reports (51%) and white papers or briefing papers (27%). These […]

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