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Most Consumers Read and Rely on Online Reviews; Companies Must Adjust »
Most Consumers Read and Rely on Online Reviews; Companies Must Adjust

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Original Programming Grows in Popularity With Netflix Users

Source: Centris Marketing Science Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While 18-34-year-olds (76%) are most likely to have watched any Netflix originals, 6 in 10 subscribers aged 55 and up have also watched […]

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Viewable Video Ad Completion Rate in Q3? Just 20%

Source: Integral Ad Science Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in its latest Media Quality Report, based on an analysis of billions of impressions measured daily. Separately, the report notes that […]

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How Frequently Are Top Brands Tweeting?

Source: Simply Measured [download page] Notes: 98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day, per Simply Measured. Roughly half tweeted 1-5 times per day (including @replies and Retweets), according to the analysis of Q3 2014 activity, and 29% tweeted more than 10 times daily. Excluding […]

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Weekend Reading, 11/21/14

Revenues grew last year in each of the nation’s 11 service sectors for employer firms, reports the US Census Bureau in new data from the 2013 Service Annual Survey. The information sector saw revenue growth of 3.4% to $1.3 trillion, with the sub-sector of internet publishing and broadcasting and web search portals seeing the fastest […]

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The 10 Most Shared Video Ads of 2014

Source: Unruly Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of the 20 most-shared video ads of the year, led by “La La La” (Activia’s collaboration with Shakira), which picked up more than 5.8 […]

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