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Facebook Brands with Fans: Starbucks Tops Coke

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How is the Marketing Media Mix Changing?

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend, finds the CMO Council in its latest State of Marketing report [download page]. Indeed, websites, microsites and communities now rival trade shows and conferences in share of planned program spend, outweighing TV advertising as well as lead generation and thought leadership (including […]

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Email Click-to-Open Rates Still Lag on Mobile

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to account for those devices’ frequent default “images off” setting – indicates that while […]

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Top Cable Companies Now Have More Broadband Than Pay-TV Subscribers

Source: Leichtman Research Group (LRG) Notes: After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2, per LRG data. Overall, though, the number of US broadband subscribers (85.9 million) boasted by the top providers trails the number of pay-TV subscribers (95.5 million) […]

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Majority of US Adults Commonly Research Health Info Online

Source: PhRMA Notes: Asked to indicate which sources, other than their doctor, they commonly rely on for information when they have questions about their health or physical symptoms, almost 6 in 10 survey respondents pointed to medical or health-related websites, with that figure highest among 18-34-year-olds (65%). A separate study by Harris Interactive, though, finds […]

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What’s Holding Back More Effective B2B Real-Time Marketing?

Close to two-thirds of B2B marketers employ some type of real-time marketing, details Econsultancy [download page] in a new report produced in association with Monetate. Adoption levels should only rise, as 86% of survey respondents agree to some extent that “real-time marketing is essential as behavior, device, place and time come together,” and many perceive customer experience […]

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