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MySpace Logs Record Audience, Adds 2.5 Million Users in July »
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MySpace Logs Record Audience, Adds 2.5 Million Users in July

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Top Sources of OTC Information, by Generation

Source: AccentHealth [pdf] Notes: Family and friends are a much larger source of OTC information for Millennials (18-34) than for Gen Xers (35-49) and Baby Boomers (50+), per the study, with word-of-mouth rivaling healthcare practitioners as a resource for the younger generation. By contrast, Baby Boomers – who are the most apt to use OTC […]

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What’s the General Sentiment of the Most-Shared Articles on Social Networks?

A recent study from ShareThis found significant differences in the types of content categories most likely to be shared on various social networks. Now, a new study [download page] from Fractl – in collaboration with BuzzSumo – analyzes the million most-shared articles from the first half of 2014 to identify the emotional sentiment of the top articles being […]

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Social Ads Continue to Efficiently Reach New Audiences

Social ads continue to outperform portals, networks, and exchanges in cost-effectively reaching new and exclusive audiences, although the data may be skewed by social users who use private browsing, details Neustar Aggregate Knowledge in its latest quarterly “Media Intelligence Report” [download page] covering Q2 activity. The study reveals that social ads performed 167% better than […]

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Few Investors Seek Financial Advice Online

Source: Wells Fargo / Gallup Notes: While 8 in 10 investors (people in households with total savings and investments of at least $10,000) receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor (44%) or advisory firm (35%) than from an online financial planning […]

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US Ad Spending Forecast to Reach New Peak Next Year

Source: MAGNA GLOBAL Notes: US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005. That would bring core media advertising revenues to $172 billion, a new peak. Digital media ad sales […]

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