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MySpace Logs Record Audience, Adds 2.5 Million Users in July
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B2B Media and Info Industry Revenues Up 3.4% in 2012

Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011, details the Association of Business Media (ABM) in its latest Business Information Network Report. The industry posted slightly higher revenues in the second half of the year ($13.1 billion) than the first ($12.4 billion), as [...]

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Top 5 TV-Related Social Media Activities

Viacom and its Vicaom International Media Networks (VIMN) division have released a study examining the relationship between TV and social media usage. The study, which involved online surveys conducted in the US, UK, Germany, Brazil, and Russia with more than 5,000 Viacom viewers aged 13-49 who use 2 or more social media platforms on at [...]

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Search Dominates as E-Commerce Traffic Driver, But Social’s Probably Undervalued

Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate covering Q1 activity. That’s the way it has been for some time now, and probably will be for the foreseeable future, at least when considering that [...]

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What Do Millennials Like To Do With Their Free Time?

Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman Associates. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said [...]

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Showrooming Might Not Actually Be So Common

Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over showrooming may be unnecessary. According to new data released from the “Mobile Path to Purchase” study specific to the retail sector, just 6% of smartphone users conducted [...]

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